Agenda

DAY ONE: 1 April 2019

10.00: Registration

10.30: Chairs opening remarks

10.45: Ice-breaker - hosted by Zing Events



11.45: Going green to keep delegates keen: Breaking frontiers in sustainable event management.

This session will highlight:

  • How embedding sustainability into your events male life easier, reduce cost and enhance your image
  • How to get a rounded CSR Policy with a balance between economic, social and environment impacts
  • Ideas and actions to consider in response to key Industry trends

Heather Lishman, Association Director, ABPCO (The Association of British Professional Conference Organisers)


12.05: Edgineers: Getting the edge on marketing through social activations

How do you choose the perfect hashtag? How do you create shareable content as part of your digital marketing campaigns? This session will look at how you could be capitalising on all your membership resources and empowering your members to be your ambassadors by telling your event story through their networks. We’ll talk in detail about which social platform works best for your target audience and look at how you build the perfect formula for social engagement. This session will hopefully give you a better understanding around how you use social media to build a community to ensure year-round interest.

Dane Cave, Head of Marketing - Events, Institution of Mechanical Engineers

12.25: Networking break


12.40: 1-2-1 Pre qualified meetings


13.40: Lunch


14.25: ICC Venue Tour

14.40 Panel Debate: Choosing a stand-out venue that works for association, charity and not-for-profit events

How important is a venue to an event’s overall experience? In this panel debate we'll try to understand the challenges of using a unique venue and how you develop relationships with venues, their accredited suppliers and specialists to get the best for your event needs. As well as this will look at how you get value for money and return on experience.

Tracy Jones, Managing Director, Distripress,

Hannah Bray, Managing Director, Commercial and Events, PPA

Mark Green, Business Development Director, QE2

Linda Best, Association Account Director, ICC Birmingham

15.25: Pre-qualified 1-2-1 meetings

16.25: Lunch and refreshments

16.40: Making your events more inclusive: Dealing with diversity & equality

As events become more global, event planners need to navigate the political landscape and take cultural sensitivities into considerations. This session will look at how bringing in diverse voices through speakers will challenge audiences to think bigger and broader and help your association events as well as being more inclusive to all attendees.

Hannah Redfern, Event Director, Leaders in Sport

17.00 Chairs closing remarks

17.30 Relaxation time/Check-in

19.00 Drinks Reception and Gala Dinner


DAY TWO: 2 April 2019

09.30: The value of external factors and their impact on meeting destinations.  

Jamie Ades, Destination Relationship and Support Manager, VisitBritain


09.50: Pre-qualified 1-2-1 meetings

10.50: Attendee Engagement: How to create content that moves your audience to action.

  • Understanding your market- researching and Identifying the real needs of your target attendees.
  • Aligning to your organisational purpose and objectives while responding to your audience needs.

  • Leveraging your brand, values and organisational purpose to create compelling event narratives.

  • Designing programmes that meet multiple needs and resonate with different demographics.

Anton Riolo, Head of Content – CIPD Events


11.10: Networking Break


11.25: Pre-qualified 1-2-1 meetings


12.25: Attracting New, More Diverse Talent Into the Industry

In this session, we’ll look at the skill gaps in the events industry, how to make business events a more visible and attractive career path irrespective of generational difference and how setting up more apprenticeships and developing a unique young community to future proof your business is the new way forward. We’ll also take a look at the results of the EIB Talent Taskforce survey. 

Sarah Wright, Director WRIGHT Consulting. 

12.45: Chairs Closing Remarks 

12.55: Lunch 

13.35 Departure

Do I qualify?

There are a limited number of complimentary places available for senior buyers and event managers from associations, association management companies, PCO's, Public Sector, Charities and Non for Profit with a minimum annual budget of £100k.

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