10.30: Chairs opening remarks
10.35: Ice-breaker - hosted by Zing Events
11:35: State of the Industry Report
C&IT Editorial team
11.45: Attendee Engagement: How to create content that moves your audience to action
In this content session learn how to use stories that resonate with and engage your audience and how doing your research is crucial to help build on your company’s objectives and member aspirations whilst sharing key take away points. We’ll be taking a closer look at how you design your events with content to engage all demographics and how you ensure the events you create are experiences to remember whilst being an active learning tool.
Anton Riolo, Head of Content – CIPD Events
12.05: Edgineers: Getting the edge on marketing through social activations
How do you choose the perfect hashtag? How do you create shareable content as part of your digital marketing campaigns? This session will look at how you could be capitalising on all your membership resources and empowering your members to be your ambassadors by telling your event story through their networks. We’ll talk in detail about which social platform works best for your target audience and look at how you build the perfect formula for social engagement. This session will hopefully give you a better understanding around how you use social media to build a community to ensure year-round interest.
Dane Cave, Head of Marketing - Events, Institution of Mechanical Engineers
12.25: Networking break
12.40: 1-2-1 Pre qualified meetings
14.40 Panel Debate: Choosing a stand-out venue that works for association, charity and not-for-profit events
How important is a venue to an event’s overall experience? In this panel debate we'll try to understand the challenges of using a unique venue and how you develop relationships with venues, their accredited suppliers and specialists to get the best for your event needs. As well as this will look at how you get value for money and return on experience.
Tracy Jones, Managing Director, Distripress,
Hannah Bray, Managing Director, Commercial and Events, PPA
Mark Green, Business Development Director, QE2
15.25: Pre-qualified 1-2-1 meetings
16.25: Lunch and refreshments
16.40: Making your events more inclusive: Dealing with diversity & equality
As events become more global, event planners need to navigate the political landscape and take cultural sensitivities into considerations. This session will look at how bringing in diverse voices through speakers will challenge audiences to think bigger and broader and help your association events as well as being more inclusive to all attendees.
Hannah Redfern, Event Director, Leaders in Sport
17.00 Keynote and chairs closing remarks
17.30 Relaxation time
19.00 Drinks Reception and Gala Dinner