DAY ONE: 1 April 2019

10.00: Registration

10.30: Chairs opening remarks

10.35: Ice-breaker - hosted by Zing Events

11:35: State of the Industry Report

C&IT Editorial team

11.45: Attendee Engagement: How to create content that moves your audience to action

In this content session learn how to use stories that resonate with and engage your audience and how doing your research is crucial to help build on your company’s objectives and member aspirations whilst sharing key take away points. We’ll be taking a closer look at how you design your events with content to engage all demographics and how you ensure the events you create are experiences to remember whilst being an active learning tool.

Anton Riolo, Head of Content – CIPD Events

12.05: Edgineers: Getting the edge on marketing through social activations

How do you choose the perfect hashtag? How do you create shareable content as part of your digital marketing campaigns? This session will look at how you could be capitalising on all your membership resources and empowering your members to be your ambassadors by telling your event story through their networks. We’ll talk in detail about which social platform works best for your target audience and look at how you build the perfect formula for social engagement. This session will hopefully give you a better understanding around how you use social media to build a community to ensure year-round interest.

Dane Cave, Head of Marketing - Events, Institution of Mechanical Engineers

12.25: Networking break

12.40: 1-2-1 Pre qualified meetings

13.40: Lunch

14.40 Panel Debate: Choosing a stand-out venue that works for association, charity and not-for-profit events

How important is a venue to an event’s overall experience? In this panel debate we'll try to understand the challenges of using a unique venue and how you develop relationships with venues, their accredited suppliers and specialists to get the best for your event needs. As well as this will look at how you get value for money and return on experience.

Tracy Jones, Managing Director, Distripress,

Hannah Bray, Managing Director, Commercial and Events, PPA

Mark Green, Business Development Director, QE2

15.25: Pre-qualified 1-2-1 meetings

16.25: Lunch and refreshments

16.40: Making your events more inclusive: Dealing with diversity & equality

As events become more global, event planners need to navigate the political landscape and take cultural sensitivities into considerations. This session will look at how bringing in diverse voices through speakers will challenge audiences to think bigger and broader and help your association events as well as being more inclusive to all attendees.

Hannah Redfern, Event Director, Leaders in Sport

17.00 Keynote and chairs closing remarks

17.30 Relaxation time

19.00 Drinks Reception and Gala Dinner

DAY TWO: 2 April 2019

09.30: Driving event business into the UK

Jamie Ades, Destination Relationship and Support Manager, VisitBritain

09.50: Pre-qualified 1-2-1 meetings

10.50: Going green to keep delegates keen: Breaking frontiers in sustainable event management

How can embedding sustainability into your events make life easier, reduce costs and enhance your image? Can your events be sustainable and still look good? In this session we’ll look at how you can make key environmental choices that work for your delegates and how creating a sustainable roadmap for the industry is so important. We’ll touch base on how you use local infrastructure and charities to run re-use projects for event material and look at how you develop a procurement policy with suppliers.

Heather Lishman, Association Director, ABPCO (The Association of British Professional Conference Organisers)

11.10: Networking Break

11.25: Pre-qualified 1-2-1 meetings

12.25: Understanding the younger generation: Is the events industry in touch with the younger generation?

Knowing the millennial mindset is key and appealing to the younger generations by harnessing the power of Instagram could be the way forward for your association. Packaging what they want in an exciting and creative way is vital to stay in touch with the younger generation. In this session we’ll look at how you make business events a more visible and attractive career path for the millennials and how setting up more apprenticeships and developing a unique young community to futureproof your business is the new way forward. We’ll also take a look at the results of the EIB Talent Taskforce survey and present the case study: The Future Housing Leaders.

Sarah Wright, Board member -Talent taskforce lead, The Events Industry Board

12.45 Closing remarks from the Chair

12.55: Lunch

13.30:      End of event

Do I qualify?

There are a limited number of complimentary places available for senior buyers and event managers from associations, association management companies, PCO's, Public Sector, Charities and Non for Profit with a minimum annual budget of £100k.

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